Hydra Hair Care

Based on a creative brief from @modernbrief for Hydra Hair Care; the brand personality is modern, clean, and approachable, blending nature-inspired ingredients with cutting-edge formulations. I was inspired by the colors and shapes of cyanotypes of plants (specifically of the aquatic variety) and felt this imagery lended itself well to the concept for Hydra. The result is a playful contrast between organic shapes/imagery and the more geometric and modern san serif and slab fonts.

Branding, Design for Socials, Packaging Design, GIF Creation, Advertisement Design, Web Design